The Rapid Success of Apple’s IPhone 6 and the Challenges

Bashir, Adeela and Aqeel, Sehrish (2015) The Rapid Success of Apple’s IPhone 6 and the Challenges. In: 1st International Conference on Internet of Things and Convergence, 26-28 Nov, 2015, Korea.

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Abstract

Since the mid of 1990s, the smart phone market began to be full of competitors, many companies racing to release the smarter phone, to occupy the market, and to break the records in the sale, but there is only one company keep going up year after year,” Apple”. IPhone 6 is a smart phone developed by Apple Inc. was released on September 19, 2014, Pre-orders of the iPhone 6 and iPhone 6+ exceeded 4 million within its first 24 hours of releasing, and More than 10 million iPhone 6 and iPhone 6+ devices were sold in the first 3 days, and this is surprising record. Here we argue that the success of the iPhone was based on Apple’s conception of Integrity, this research we will explain and analyze the rapid access of iPhone 6, clarify the reasons and we will touch upon the challenges facing the iPhone.

Item Type: Conference or Workshop Item (Paper)
Subjects: Computer Sciences and Information Systems
Divisions: College of Computer Sciences > Information Systems
Depositing User: Adeela Bshier
Date Deposited: 27 Dec 2016 19:02
Last Modified: 27 Dec 2016 19:02
URI: http://eprints.kku.edu.sa/id/eprint/310

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